An article in the Miami Herald reveals that due to the increased cost of travel, a large number of South Floridians are opting to enjoy their vacations closer to home. Local hotels are capitalizing on the trend and offering special packages that cater to these guests. Key Biscayne’s Ritz-Carlton is in on the game as well:

Key Biscayne’s Ritz-Carlton is expecting about 10 percent more locals this summer than last, when about 65 percent of the guests were South Floridians, the hotel said.

It’s promoting its luxury services and discounted summer rates — about one-third of the winter tariff — to South Floridians through local ads.

Read the entire article here.